Play By Black

Africanentertainment,builtonBlackrails.

Play By Black is the consumer-facing entertainment surface music, video, sport, games. It is what the infrastructure carries when the infrastructure isn't carrying money or messages. Same rails, different cargo.

Verticals
4
Catalogue
120k+
Active markets
12
The promise — content that knows the continent.

Streaming was designed for somebody else's bandwidth, somebody else's wallets, somebody else's tastes.

Play By Black is engineered for the African mobile reality. Sachet pricing pay for an hour of music, a single match, a chapter of an audiobook. Low-bandwidth audio that holds up on a 3G cell. Catalogues curated by region, not licensed afterthought.

And it settles on Black Konnect. Every play, every download, every subscription renewal moves over the same rails that already carry every African operator's data and money.

What's inside

Music, video, sport, games — under one consumer brand.

Each vertical is a standalone product, but they share the same wallet, the same identity, the same reach across 12 nations.

Music

Streaming, sachet downloads, ringback tones.

Local catalogues with global rights cleared.

Video

Series, films, live sport.

Adaptive bitrate down to 144p for 2G fallback.

Games

Mid-core mobile titles, partnered with studios.

Sachet pricing, no upfront purchase.

Audio

Audiobooks, podcasts, language learning.

Designed for the commute and the load-shedding hour.